CHANEL/spec-ad - Magazine Advertisement
Chanel Beauté showcased new colors for its summer cosmetics collection in various fashion & beauty publications.
Copy & graphics remain true to Mme. Chanel's legacy:
The essentials communicated elegantly with simplicity - delivering maximal impact.
Simplicity Is The Keynote Of All True Elegance.
- Coco Chanel
ARKONIK/spec-ad - Banner Ad
Arkonik, a U.K. company - recently established North American Headquarters in Charleston, SC.
Clients select options, which are practically infinite, for a restored Land Rover Defender from $145,000.
Digital banner ad placed strategically for American markets with a preference for pragmatic luxury and modern sensibilities.
Andre's Confiserie Suisse/spec-ad - Newsletter
Andre's specialize in hand-crafted Swiss chocolates in addition to other sweet & savory fare.
A newsletter was created featuring melt-free options to avoid dwindling e-commerce sales during warm weather months.
Suggested confections are semi-homemade treats - no oven or stove required.
Nike Daybreak/spec-ad - VOGUE September Issue
The celebrated September Issue of Vogue established Daybreak's ability to hold its own amongst high fashion.
Full-page ad features Nike's signature style of pointed quips and visuals.
The continuing trend of pairing high with low & the embrace of
subtle luxury - made for a welcomed departure to readers of Vogue.
'Peak Fashion' is a homage to Nike signature color, Summit White
& a nod to their loyal enthusiasts.
STYLE IN STRIDES
THE DAYBREAK - SINCE 1979
STRIDES HAVE BEEN ACCOMPLISHED IN ATHLETIC FOOTWEAR
SINCE DAYBREAK'S INTRODUCTION, WHEN IT WAS
A GROUNDBREAKING & TECHNOLOGICALLY SOUND SHOE.
TODAY, IT SPORTS CLASSIC MINIMALISM. PEAK FASHION.
Interior Design Firm/spec-ad - Facebook
An interior designer wanted to scale her business via social media. Due to space limitations for text & images on socials - it is paramount relevant messaging is concise.
The firm's reserved yet creative personality, design philosophy, taste level & capability - all communicated with a most beneficial offer.