CHANEL/spec-ad - Magazine Advertisement

Chanel Beauté showcased new pigments for its summer cosmetics collection in various fashion & beauty publications.

Copy & graphics remain true to Mme. Chanel's legacy:

The essentials communicated elegantly with simplicity - delivering maximal impact.

Simplicity Is The Keynote Of All True Elegance.
- Coco Chanel

ARKONIK/spec-ad - Banner Ad

Arkonik, a U.K. company - recently established North American Headquarters in Charleston, SC.

Clients select options, which are practically infinite, for a restored Land Rover Defender from $145,000.

Digital banner ad placed strategically for American markets with a preference for modern yet pragmatic luxuries.

Andre's Confiserie Suisse/spec-ad - Newsletter

Andre's specialize in hand-crafted Swiss chocolates in addition to other sweet & savory fare.

A newsletter was created featuring melt-free options to avoid dwindling e-commerce sales during warm weather months.

Suggested confections are semi-homemade treats - no oven or stove required.

Nike Daybreak/spec-ad - VOGUE September Issue

The celebrated September Issue of Vogue established Daybreak's ability to hold its own amongst high fashion.

Full-page ad features Nike's signature style of pointed quips and visuals.

The continuing trend of pairing high with low & the embrace of
subtle luxury - made for a welcomed departure to Vogue's readership.

'Peak Fashion' is a homage to Nike signature color, Summit White
& a nod to their loyal enthusiasts.

Samuel Boatworks/spec-ad - Landing Page

The Samuel family builds and restores
wooden boats - a waning, yet in-demand craft.

Client relationships become lifelong friendships. A century's worth of trust to foster & maintain is cardinal rule.

Due to amassing an international reputation and considerable following, The Samuel Gazette was established. This landing page was created to for existing & potential client base -as it was announced during radio & television interviews, socials and current email subscribers.

The webpage conveys benefits, level of craftsmanship and trustworthiness. Samuel Gazette is subtly promoted
(per Samuel Boatworks Tone Guide) - while an email list is collected from current & potential clientele.

Interior Design Firm/spec-ad - Facebook

An interior designer wanted to scale her business via
social media. Due to space limitations on socials -
concise, relevant messaging is paramount.

The firm's reserved yet creative personality, design philosophy, taste level & capability - all communicated with a most beneficial offer.